Understandably businesses are increasingly obsessed with customer loyalty - both emotional and financial. Customers are harder to win over, as the mantra goes - they are in control.
So how long will it be before businesses offer customers stock to stay loyal. It is the perfect arrangement. If you like us you can be part of us, every time you buy something you get a little bit of us in return. And of course customers will be less tempted to go somewhere else because they will feel the company is 'theirs' - even if they only own 10 shares. It does not have to be tricky. Take Tesco, they could buy back stock and hand it over to customers for club card points at the year end. 'I go there so often i should have shares in the place' will be a reality.
The means of production will fall into the hands of the workers to paraphrase the German bloke - it would just be ironic that shares the symbol of capitalism will be the mechanic that makes it real.