"These are not headphones. These are 30 minutes of escape into your own private space."
Showing posts with label pc world. Show all posts
Showing posts with label pc world. Show all posts
Thursday, 30 October 2014
PC World. Benefits led - cliched but true
Nice example of a brand focussing on the benefit not the features, really simple idea.
"These are not headphones. These are 30 minutes of escape into your own private space."
"These are not headphones. These are 30 minutes of escape into your own private space."
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About Me
- thinking marketing
- United Kingdom
- Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.