Big budgets can lead to lazy marketing

Some marketers have too much money. If they had limited budget they would :-

(1) Make sure the website was a focal point of the business
(2) Invest time in creating interesting content covering the category, events to video.
(3) Get a few staff to blog their little socks off
(4) Optimise the site for organic search
(5) Share as much as possible with key influencers
(6) Capture customer data, give customers a personal service, do CRM, maximise retention
(7) Give their brand personality
(8) Develop affiliate relationships - old style and new style affiliates
(9) Link, link, link

... and so on and so on

If they have too much money they :-

(a) Do big ads and talk about big ideas, (not lots of great little ideas)
(b) Run regular DM programs, saying the same thing to the same prospects again and again.
(c) Do lots of paid search
(d) Try to sell off the page
(e) Talk about being customer centric
(f) Copy their nearest competitors

Technorati Profile