Sunday 22 August 2010

Three reasons why companies fail/succeed with social media

Big companies don't tend to get it because ...
  • it does not deliver sales tomorrow so they cant prove the business case
  • they don't have the resource or specialist skills, they are geared up to campaigning and that's they way it will continue until ...
  • agencies don't know how to charge them and make money out of it

Small companies tend to get it because ...


Lesson in here somewhere. Think like a small company if nothing else.

1 comment:

  1. Absolutely agreeable! I would say that Pay Per Click Advertising and social media marketing are two amazing services that have helped a lot of people in promoting their businesses and since FB is not only for liking and sharing pictures, a lot of people prefer advertising it on social media.

    ReplyDelete

About Me

My photo
United Kingdom
Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.