Sunday, 22 August 2010

Three reasons why companies fail/succeed with social media

Big companies don't tend to get it because ...
  • it does not deliver sales tomorrow so they cant prove the business case
  • they don't have the resource or specialist skills, they are geared up to campaigning and that's they way it will continue until ...
  • agencies don't know how to charge them and make money out of it

Small companies tend to get it because ...

Lesson in here somewhere. Think like a small company if nothing else.

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Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.