The gov London remove graffiti, clean up your city ad is jaw droppingly lacking in insight, it makes me want to run out and buy some spray cans. To paraphrase
''... you know how you tidy up the flat when your mum comes round, well get this. It is not your mum, it's the world and it's not your flat it's London and its the Olympics. Lets clean up London.'
Only problem is you don't tidy up when your mum comes round, you sweep everything under the carpet, hide the recreational drugs and this i suspect is a far better analogy. And couldn't the advertising have used a bit of behavioural economics, we are not talking Jedi mind tricks. Focus on numbers involved, added a competitive edge, some reciprocation, set a target. Not just please do the stuff we can't be bothered to or forgot to cost in when we promised to open London to the world.
Then it starts to unravel in your hands. It is backed by 'P&G' because ... they make lots of cleaning products. Everyone must have been frothing over with excitement in that workshop.
I am still a bit confused by the strategy.
Q. Are we just tidying up the bits mum can see, can we leave a load of rubbish in the lodgers room?
Q. What happens next year, will the London Gov sponsorship pass to Dulux so we can get back to normal?
Q. Has the Eton for London election got anything to do with it?
a blog about marketing, social media, bits and pieces on psychology and behavioural economics
Showing posts with label bad advertising. Show all posts
Showing posts with label bad advertising. Show all posts
Thursday, 26 April 2012
Sunday, 22 February 2009
Vauxhall's advertising turkey
My life was empty, I had no girlfriend and my car was getting a bit long in the tooth. So I popped down the Vauxhall showroom to get my self a babe magnet (subject to finance), you probably know it better as a Corsa. Driving home I spotted a young woman struggling to cycle up the hill. She was probably in her late 20s, sexy but certainly not too much for your gran.
I pulled the car over and out popped the integral cycle rack, it is hidden behind the number plate. By not getting out of the car (to fully show off the cycle rack remote mechanism) I risked her thinking I was incapacitated in some way but the risk proved worth it as she slid in beside me. We went to my appartment overlooking the Med (Medway) and made love all afternoon. Thank you Vauxhall, and thank you integral cycle rack.
P.S. The woman could have been my wife I cant remember.
http://www.visit4info.com/advert/No-Deposit-0-FInance-on-Vauxhall-Corsa-with-Bike-Rack-Vauxhall-Corsa-Range/68816
I know the ad has been around a while but it is bad, in fact so bad i couldn't even find it on youtube. Can you explain why the car is driven by a sock puppet? What is more If the best thing about your car is an integral cycle rack it might be an idea to feature it on your website rather than hide it. I could go on and on and on ...
I pulled the car over and out popped the integral cycle rack, it is hidden behind the number plate. By not getting out of the car (to fully show off the cycle rack remote mechanism) I risked her thinking I was incapacitated in some way but the risk proved worth it as she slid in beside me. We went to my appartment overlooking the Med (Medway) and made love all afternoon. Thank you Vauxhall, and thank you integral cycle rack.
P.S. The woman could have been my wife I cant remember.
http://www.visit4info.com/advert/No-Deposit-0-FInance-on-Vauxhall-Corsa-with-Bike-Rack-Vauxhall-Corsa-Range/68816
I know the ad has been around a while but it is bad, in fact so bad i couldn't even find it on youtube. Can you explain why the car is driven by a sock puppet? What is more If the best thing about your car is an integral cycle rack it might be an idea to feature it on your website rather than hide it. I could go on and on and on ...
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About Me

- thinking marketing
- United Kingdom
- Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.