When choice drives women crazy - Times Online
Another article highlighting the confusion created by too much consumer of choice - in this instance in technology, if you get a chance do read the 'paradox of choice'. Still think it is the best, most rigorous book on the subject.
And whilst i am on there was a feature in the daily's ridiculing labours 'minister of spin'. apparently he had circulated emails discussing 'behavioural economics', 'loss aversion' and other madcap ideas to MPs.
Not sure what to make of this. Is the take out that MPs are too thick to understand it or that that the ideas are too way out there. I suspect the problem is that it is difficult to always express new ideas on one page in 5 sentences with double spacing.