Are we going to see the return of the retention focussed consultancy?
We are already seeing clients with limited resources and a need to show immediate returns on investment so a campaign to retain, win-back and save customers could be an easy sell in, especially if you can utilise email.
a blog about marketing, social media, bits and pieces on psychology and behavioural economics
Showing posts with label retention. Show all posts
Showing posts with label retention. Show all posts
Friday, 26 December 2008
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About Me

- thinking marketing
- United Kingdom
- Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.