I am sure i am setting myself up for a fall and will be accused of being too left brain about this but I don't really get a sponsorship. What do Samsung get out of sponsoring Chelsea? What return on investment does Vodafone get from England Cricket. I think they call this passive sponsorship.
I definitely understand sponsorship when there is a shared relevance so Flora sponsoring the London Marathon and, is it, Pedigree sponosoring Crufts Dog Show. And it is even better when a sponsorship is active or strategic, where the sponsorship showcases the product or service. So I am thinking IBM and Wimbledon, Ariel and Championship Whites, SAP and HP in F1.
Can anyone explain what they get out of logo sponsorship?
Showing posts with label HP. Show all posts
Showing posts with label HP. Show all posts
Saturday, 28 March 2009
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About Me
- thinking marketing
- United Kingdom
- Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.