Wednesday, 18 April 2012

B2B: social isn't the start point

If we asked you what your tv strategy was, you would
understandably look a little perplexed. In fact whatever media we asked you
about you would think it mad to address in isolation. Social media is a vital
part of the media mix. However it is still in essence a communication channel,
albeit a very clever one. One that is flexible, one that allows you to be ultra-
responsive and to cap it all one that is measurable. It should be part of your
customer service strategy, help you reach influencers, support search and many
marketers use it as direct response PR and even sell. You can use it to inform,
engage, entertain, inspire. I am sure you have seen that chart on visits to
slide share.

So if you don’t need a social strategy what do you need? I reckon you need a content
strategy. You have to make yourself vaguely interesting, interesting enough for
the right people to want to talk about you, want to share what you have to say,
want to interact with you. It is less about what you want to say and what your
brand is and isn’t it is about having an opinion, perhaps zigging to
competitors zagging.


  1. blog yg menarik dan smoga byk yg mengunjungi..:) terima kasih

  2. All business needs different types of marketing and social media is current generation marketing technique which can give many benefits to business.

    Business Search

  3. Great tips, thank you for sharing. Social Media for corporation is like meeting an interesting person at the bus stop. How do you start the conversation? Say Hello.
    It's not about just posting content is about connecting with your fans and speaking their language. Thank you.
    ALL SOCIAL NETWORKING TIPS in this link. london social media agency


About Me

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United Kingdom
Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.