Monday, 18 October 2010

Content is king for b2b marketers

Good article on b2b marketing. b2b marketers are recognising the need to be interesting if they want to engage specialist audiences.

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About Me

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Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.