Wednesday, 22 September 2010

What's in a name?

Next time you launch a loyalty card call it a 'don't miss out card', you might get a lot more people playing more frequently.

1 comment:

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Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.