Friday, 26 December 2008

Dusting down our customer retention models?

Are we going to see the return of the retention focussed consultancy?

We are already seeing clients with limited resources and a need to show immediate returns on investment so a campaign to retain, win-back and save customers could be an easy sell in, especially if you can utilise email.


  1. Yes I believe we are! And it will be the brave individuals that tackle this world, not the big boys.

  2. thanks for comment. think you are right. finding email very empowering for b2b clients, suddenly they have a strategy where as before they just had a dm piece or an event.


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Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.