Thursday, 30 October 2014

PC World. Benefits led - cliched but true

Nice example of a brand focussing on the benefit not the features, really simple idea.

"These are not headphones. These are 30 minutes of escape into your own private space."

1 comment:

  1. Impressive list - I found it very helpful. Engage with your audience in the most economical way by opting Email Marketing. Generate leads through email marketing, direct mailing and through telemarketing campaigns.


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Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.