Tuesday 1 March 2011

Conspicuous marketing plans

I can't remember the last time I saw a marketing plan, not a spread sheet, but a proper one with objectives, strategy, goals. I don't think the need to be agile is a good reason not to do one. I have even offered to write one for clients and they seem reticent.

Anyone, any theories?

1 comment:

  1. Short term-ism IMHO.

    Most marketers have an 18 month tenure in their roles. Surely marketing plans require a bit of foresight and long term planning.

    Too much like hard work for something they'll never benefit from personally?

    ReplyDelete

About Me

My photo
United Kingdom
Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.