Monday, 29 November 2010

Art of evaluation

Seemed to have confused a couple of people with the previous post. So to explain. Too often in the communications industry we worry about intellectualising the approach rather than concentrate on the end-goal, creativity. So we often end up with intellectually consistent advertising - which doesn't work.

The analogy would be using a 10 point check list to evaluate the great works of art. You just can't imagine kids playing Top Trumps - French Renaissance 14c edition.

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About Me

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United Kingdom
Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.