Tech marketing = drug dealing

Just get it in the hands of your customers and they wont be able to give up the habit suppose that's why all the games retailers have the demo consoles in store.

But here is a great digital example. A chumby is a wi-fi device on which you can run apps, facebook, ebay, radio, transport information, news feeds, webcams. Keep it in the kitchen. They cost about £100.

But the really neat thing is that you can run a virtual chumby on your pc before you buy. Technology isn't real until you experience it.

This illustrates another point about digital making relationship marketing before the sale simpler and more cost effective.

Thanks to Rory Sutherland for showing me his virtual Chumby. If you want to set yours up go to www.chumby.com .