We know there is a recession on, we 'enjoy' access to news channels 24x7 so why do advertisers think they need to prefix their messages with a reminder of the state of our economy.
"In tough times ..."
Do they think consumers have temporarily forgotten about the recession (yes we are in one) or are they trying to persuade us that we are worth it. Perhaps they are right, there has never been a better time to replace the 32" flat screen TV with the 42" version! Unfortunately it just comes across as jumping on the bandwagon.
Too many organisations don't bother with customer research, probably the first thing to go when budgets are tight. Shame for them really they could have discovered very easily that they are wasting much of their budget.
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About Me
- thinking marketing
- United Kingdom
- Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.
the "christmas crunch" morrisons ads are my favourite
ReplyDeleteunfortunately i suspect most of them made their ads in july, it shows. dont know why the supermarkets dont get together and do one ad between them.
ReplyDeleteevery little helps means the best food, not just any food, costs less and thats a price promise. mm.