Animal loyalty

Loyalty by pictures; you are more likely to remember it. The goldfish really is the ultimate 'loyal because I don't have a choice' example. This could win a prize for best use of animals in marketing presentation. Boston Matrix only uses a cow, dog, wildcat so one up already.

Wonder if it transaltes internationally?

Three reasons why companies fail/succeed with social media

Big companies don't tend to get it because ...

• it does not deliver sales tomorrow so they cant prove the business case
• they don't have the resource or specialist skills, they are geared up to campaigning and that's they way it will continue until ...
• agencies don't know how to charge them and make money out of it

Small companies tend to get it because ...

• it does deliver sales. http://www.bakertweet.com/
• they don't need specialist skills
• they could never afford agencies anyway.

Lesson in here somewhere. Think like a small company if nothing else.