The new marketing funnel(s)

Thought i would share a couple of versions of the new marketing funnel, not exactly original but i really like the idea of ... long listing ... the notion that customers decide their initial selection maybe wrong after doing their research ... the acknowledgment that (digital allows) the added value relationship to start before the purchase ... brand 'exchangement' (whatever i mean by that, i have not fully thought that through but i wanted to make it more tangible than engagement) ... and that everything can change at the POS.

I also wanted to make it business friendly, something clients could put metrics against rather than just being told it's complex, and the customer is in control (even more so than last time we presented). Any thoughts appreciated or perhaps you have used something similar successfully.

See the other version below, it has a bit more detail and is a wee bit different.

The neo-classical funnel

Sorry about the title but is sort of says what i want to communicate. Comments appreciated. Posting an alternative version above.

Re-connecting the marketing funnel

It's B2B again.

What exactly is a quality lead, our clients always talk about them but rarely does it get defined. The sales perspective is something like a prospect who invites them to tender. But this is not perfect, the likes of IBM, HP, Vauxhall will more often than not be on the shortlist as part of a benchmarking exercise. Marketing would probably define a lead as anyone who has engaged with the organisation, either via an event or on line.

Clearly there is a disconnect and explains why sales often complain about marketing, sales understandably want easy sales.

We could 'settle' the argument is by linking the marketing database to the website to ad serving data and other on line marketing activity. Easier said than done. But in the meantime if anyone has a better definition or two of leads (that marketing and sales agree on) i would love to hear about it.