Good article on b2b marketing. b2b marketers are recognising the need to be interesting if they want to engage specialist audiences.
Monday, 18 October 2010
Content is king for b2b marketers
http://www.marketingprofs.com/charts/2010/3910/content-marketing-vital-to-b2b-marketers
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About Me
- thinking marketing
- United Kingdom
- Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.